For US/APAC Technology & ISV Vendors

Your UK & European
Marketing Readiness
Assessment.

A 5-minute assessment for US/APAC Technology and ISV vendors preparing for — or already operating in — the UK and European market. Share a picture of your US/APAC marketing estate, your ambition for the region, and your current UK/EU presence.

In return, you'll receive a personalised reading of where your strengths translate cleanly, where localisation will unlock value, and where investment may be required to compete effectively in the region.

Time5 minutes

Format15 short questions

OutputPersonalised services reading

Step 01 · About your company

Let's start with a quick picture of your organisation.

Three or four lines so we understand the shape of your business before looking at the marketing estate.

Company name *

Primary sectors *

Select all that apply.

Cloud servicesIaaS, PaaS, cloud infrastructure SaaS / softwareApplication or platform software Hardware / devicesPhysical products, networking, endpoint ServicesManaged services, consultancy, integration Channel / distributionReseller, distributor, marketplace OtherFintech, payments, security, etc.

Where are you in the US/APAC market? *

Early-stageProduct-market fit emerging, < $10M ARR Growth-stageScaling commercial engine, $10M–$100M ARR EstablishedMature US/APAC presence, $100M+ ARR EnterprisePublic or pre-IPO, global footprint

Total team size (globally) *

Please complete the required questions before continuing.

Step 02 · Your US/APAC marketing estate

What's your marketing estate look like in the US/APAC today?

Tell us how marketing is organised and which capabilities and assets you have in-house. The more you share, the more accurately we can flag what translates to the UK and where localisation will matter.

How is your US/APAC marketing organised? *

Fully in-houseA team of specialists owning every function BlendedCore in-house team supported by agency partners Agency-ledSmall internal team, most execution outsourced Founder-led / minimalMarketing mostly handled by founders or a single hire

US/APAC marketing team size

Please complete the required questions before continuing.

Step 03 · US/APAC momentum & success

Where has your US/APAC marketing engine delivered best?

Tell us where the wins have come from. This helps us recommend the UK/EU mix that plays to what's already working.

Where have your biggest US/APAC marketing wins come from? *

Multi-select. Pick your real top few — what actually moved the needle.

What drives the majority of US/APAC pipeline today? *

Channel / partner-ledResellers, distributors, MSPs carry most revenue Direct salesOutbound team and AE-led close Inbound / self-serveWebsite, product-led growth, marketplaces Balanced mixNo single channel dominates

A recent US/APAC campaign or programme you're proud of

Optional. A line or two — gives us useful context for the discovery conversation.

Please complete the required questions before continuing.

Step 04 · UK & EU ambition

Now — your UK & EU picture.

Current presence in the region, the ambition for 2026, and anything imminent we should know about.

Where are you with UK / EU market entry? *

Not entered — exploringResearching the region, no firm commitment yet Planning launchCommitment made, mapping an entry plan Active early stagePresence established, < 12 months in-region Established & growing1+ years operating in the region

Primary UK / EU goal for the next 12 months *

Brand awareness & market entryIntroduce the brand and build credibility Partner recruitmentBuild a channel ecosystem in-region Direct lead generationBuild pipeline through direct demand Revenue growthScale existing UK/EU channels faster Market validationTest before committing to full entry

What would UK / EU success look like in 12 months?

Optional, but really useful. A sentence or two.

Any imminent launches, events, or fixed deadlines?

Optional. Helps us flag time-sensitive engagements.

Please complete the required questions before continuing.

Step 05 · About you

And finally — who you are.

So we can send your personalised reading and, if you want, follow up with a discovery conversation.

Your name *

Work email *

Your role *

Anything else you'd like us to know?

Optional — regional challenges, specific services you're curious about, questions you want answered.

Please complete the required questions before continuing.

Your Assessment · D&A Services International

Your UK & EU marketing reading.

What you already have — strengths

Capabilities and presence already in place. We build on these.

Your priority services — where we'd focus

Top recommendations, ranked. Each tagged by service category, with a note on whether we'd build from scratch, translate & localise, amplify what's there, or acknowledge what's already strong.

Your UK & EuropeanMarketing ReadinessAssessment.

Let's start with a quick picture of your organisation.

What's your marketing estate look like in the US/APAC today?

Where has your US/APAC marketing engine delivered best?

Now — your UK & EU picture.

And finally — who you are.

Your UK & EU marketing reading.

Thanks — a copy has been sent to our team.

Your UK & European
Marketing Readiness
Assessment.